/** * WBRAID / GBRAID capture for HubSpot forms * ------------------------------------------ * Google Ads appends "wbraid" (iOS/Safari web clicks) and sometimes "gbraid" (app-to-web clicks) as URL parameters when someone clicks an ad and lands on your site. HubSpot does NOT capture these automatically like it does with gclid or li_fat_id (LinkedIn), so this script does it manually:

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Brand Specification and Procurement Software

Say Goodbye to Manual
Estimation, Specification, & Procurement

Specify, Procure, Estimate, Collaborate & Analyze FF&E, OS&E, and Finishes Data — with AI-powered tools that save time at every step — for Operating and In-Development Locations

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Size: 60x90
Color: Black
Material: Metal
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Fohlio template of specifications
Used in 10 projects
Total 17 items
Total amount - 100K
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Trusted by Industry Leaders: Over 100,000 Projects Managed Globally with Fohlio.

Fohlio lifecycle diagram - Analytics, Brand Standards Management, Specification, Custom Workflows, Estimating, and Procurement.
Fohlio lifecycle diagram - Procurement, Analytics, Brand Standards Management, Specification, Custom Workflows, and Estimating around a central green geometric logo.
Fohlio Lifecycle - brand standards management, specification, custom workflows, estimating, procurement, analytics
Fohlio Lifecycle - Procurement, Estimating, Custom Workflows, Specification, Brand Standards Management, and Analytics
Fohlio lifecycle diagram with six segments: Procurement, Analytics, Brand Standards Management, Specification, Custom Workflows, and Estimating with related icons.
Fohlio project lifecycle diagram showing six business process stages: Procurement, Analytics, Brand Standards Management, Specification, Custom Workflows, and Estimating, surrounding a central green cubic logo.

Features Built For Managing Your Projects from Spec to Install

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AI-Powered Product & Materials Library

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Spec Builder & Custom Reports

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Custom Workflows & Collaboration

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Repeatable Project Templates for Accurate Estimating

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Strategic Procurement

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Analytics & Cross-Project Reporting Visibility

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Revit Integration

Fohlio lifecycle diagram with green icons and text segments labeled Procurement, Estimating, Custom Workflows, Specification, Brand Standards Management, and Analytics surrounding a central green cube logo.
Fohlio project lifecycle diagram

AI-Powered Product & Materials Library

Find, Extract & Add Products Faster with AI

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Categorize per brand, location, and compliance requirements
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Get notified on approved and discontinued products
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See how many times products are used across projects
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Extract product data instantly from PDFs or any URL — AI auto-fills specs, images, and pricing
Specify right, save time
Two tables showing product status and price updates: first lists products with images, categories, brands, and status labels like Approved or Discontinued; second shows products with project, supplier, current and new prices, and update status such as New, Drop, Up, Same.
Report preview with product specs and price, and a moodboard for textures and palette including oak wood, black metal, and warm colors. Fohlio

Spec Builder & Custom Reports

Specs Made Simple — Import & Build with AI

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AI Spec Book Import — upload a spec file, review extracted data, and insert directly into Fohlio
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Create customizable and professional reports with a few clicks
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Build moodboards connected to specs
Reports, done your way

Custom Workflows & Collaboration

Tailored Access for Every Role

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Build custom project collections
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Set permissions based on roles and responsibilities.
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Keep sensitive information secure while streamlining collaboration.
Tailor access per role
Fohlio role access matrix table showing permissions for Super Admin, Admin, and Logistics across modules like project access, user management, and budget analysis with edit, view, and no access labels.
Retail store FF&E template table listing categories Seating, Casegoods, Lighting, Decor, and Fixtures with items, cost per unit, and total prices; alongside vendor cards for Floor Co, BrightTech, and TimberCo showing contract prices, lead times, and categories.

Repeatable Project Templates for Accurate Estimating

Never Start From Scratch Again

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Connect with suppliers from your approved vendor list
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See cost per category (FF&E, OS&E, casegoods)
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Generate accurate project estimates
End copy-pasting

Strategic Procurement

Your Key To Better Buying

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See order statuses at a glance
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Compare quotes from multiple suppliers
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Access historical purchasing data and cut better deals with suppliers
Secure your bottom line
Fohlio table listing purchase orders with suppliers, amounts, and payment status; includes a payment overview showing total PO, invoiced, outstanding, and average payment delay.
Fohlio Dashboard with three panels showing supplier spend breakdown, product status summary, and financial KPI overview with budget and consumption details.

Budgeting, Financial, & Analytics

Gain Full Financial Clarity

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Track product status across projects
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See volume of orders by supplier for easy bulk orders for larger discounts
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Track financial KPI's and stay on top of project budgets
Eliminate guesswork

Revit Integration

Keep Your Revit and FF&E Data in Perfect Sync

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Sync changes between Revit and Fohlio to ensure everyone works with the latest data
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Ensure all FF&E, room layouts, and specifications stay current as designs change
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Reduce errors and wasted time by eliminating duplicate data input between platforms
Sync with Revit
Revit to Fohlio integration sync

Eliminate problems from a messy process and create more project value.

Without Fohlio

  • Disjointed workflow
  • Duplicate efforts
  • Manual specifying
  • Getting stuck in the specification stage
  • No visibility on project stages

With Fohlio

  • Integrated workflows
  • Never start project from scratch again
  • Seamless handover across teams
  • Visibility on all stages
  • And more

Collaborate Across Teams.

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Owners and Operators
Skyrocket profits & build across locations
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Brands and Franchises
Grow faster while maintaining brand integrity
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Project Management
Expedite project delivery
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Design
Elevate your design workflow
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Procurement
Enhance your procurement strategy
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Information Technology
Enhance company performance
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with fohlio you can

Achieve Better Results.

Lower purchasing costs

Identify pricing inefficiencies and secure better deals using historical spend data.

Open locations faster

Accelerate your projects with pre-made prototypes and precise budget estimates

Attract more partners

Present accurate ROI data when you have accurate project estimates

Enforce brand standards

Uphold quality in your projects when you ensure all your materials are compliant

Build prototypes and estimate faster

Be confident about your project specifications' accuracy

Compare suppliers easily

Compare quotes, suppliers, and lead times and see the best suppliers for your project

Aggregate data across projects

Order in bulk for multiple projects, managing budgets and resources efficiently with data oversight.

Your success matters.

Work hand-in-hand with us to figure out the best solution for your team

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Onboarding
100% support
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24/5 hour support
Average support response
time is 10 minutes
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Guides
Use our 72+ support articles
for self-learning

Partners Who Trust Us

Shorter timelines for
hotel openings
Increased response time to supply chain disruption
Centralized all new development projects
Seamless collaboration
between internal teams
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