Getting Clients for Your Architecture or Interior Design Startup is All About Finding the Best Match
It’s tempting to chase every client you can—especially early in your architecture or interior design startup. Who knows when your next project might bubble up? And really, how can you turn down a potential client?
Finding new clients, however — and selling to them —is different.
Each client has different needs, which means winning their contract means telling a different story every time. The only consistent thing is that is has to be a story that shows you're the best firm for the job.
From here, build your list of clients. Marketing to them will be easiest. You offer what they want.
Now, ask yourself, is our pool of potential clients still too diverse? Too large for us to handle? Or is it too small? Can we keep the doors open with just them? What does our competition look like? How are we different?
Some of it is trial and error. The answers to these questions will change. Your firm will change.
Keeping these questions in mind is what will keep you on track.
Refine Your Story
Storytelling might be the last thing on your mind. This is an Architecture or Interior Design startup, after all, not a publisher.
Who are the Principals, Designers, Architects, Project Managers, etc. of your firm? What are their backgrounds? Where were your business’ beginnings? What has been your journey that led you to this client? Why do you do this? Why these clients?